AdaPETation

Created in 2021, AdaPETation is the first regenerative solutions network for the PET plastics industry. It seeks, promotes and powers the best solutions to the systemic issues surrounding plastics.

Working with our client Dear Wise Earth, a regenerative agency based in Mexico, we created a multi-stakeholder network that focuses on the transition of the plastics packaging industry from a "take-make-dispose" linear economy towards regenerative business models that incorporate current thinking on the circular economy and eco-restoration.

Powered by packaging experts, Evertis and Selenis, the project involved a deep dive into the systemic flaws of the current take-make-dispose economic approach to create content that would help engage innovators in the packaging industry and create a movement for change.

We drew up a content strategy that included the creation of the AdaPETation Network website populated with blog posts, podcasts and supported the content creation with a social media campaign focused on building a community on LinkedIn and Medium.

Plans for the ongoing maintenance of the website include more blog posts, podcats, a documentary and book as well fully integrated B2E, B2B and B2B2C marketing campaigns to help grow the community.

• Content Strategy
• Content Creation
• Copywriting
• Lead Generation
• Community Building
• Social Media / Medium & LinkedIn
• Communication Strategy
• Email Marketing

• The History of Plastic // AdaPETation // August 1, 2021
A brief history of plastic.

• The Blue Planet Effect // AdaPETation // August 1, 2021
How Sir David Attenborough’s award-winning documentary turned the tide on the plastic industry.

• Setting Sail on a New Course // AdaPETation // August 1, 2021
Charting the Ellen MacArthur Foundation’s attempts to steer the plastics industry down a new path towards circularity.

• An End to Trash Talking // AdaPETation // August 1, 2021
Why it’s time to take the blame out of the plastics game and move towards whole systems thinking.

• Gen Z to the Rescue // AdaPETation // August 1, 2021
There’s no going back for brands that want to win over the next generation of movers and shakers.

• Closing the Loop // AdaPETation // August 1, 2021
From take-make-dispose to a re-cyclical model, PET holds the key to reaching the world’s recycling goals.

• A Solutions Network // AdaPETation // August 1, 2021
Identifying the challenges that need to be overcome in the journey towards a world free of waste.

• Packaging Economics // AdaPETation // August 1, 2021
A more systemic approach to investing is influencing the flow of money away from old ways of financial thinking towards new solutions that push living assets to the fore.

• A Waste Free World // AdaPETation // August 1, 2021
Moving from a “take-make-waste” economic model to a circular world of infinite abundance, a world free of waste is closer than we think.

• We Can Do a Lot in 5 Minutes // AdaPETation // August 1, 2021
AdaPETation talks to Costa Rican filmmaker Mauricio Cortes and environmental activist and former diplomat to the United Nations, Carolina Sevilla about 5 Minute Beach Clean Ups and educating the next generation on their plastic consumption.

• PET Friendly Fashion // AdaPETation // August 1, 2021
AdaPETation talks to Bohio Playa, a Colombian fashion brand that’s doing its bit to turn plastic bottles into ocean-friendly beachwear.

• Riding a Circular Wave // AdaPETation // August 1, 2021
AdaPETation talks to Mark Minneboo of Plastic Oceans International about a solutions revolution that’s filling him with optimism and hope for a circular future.